User & Society

Some like to describe Social Design as ‘Designing for people’. I think this is misleading shorthand, I would rather say you design for a society. Of course a society consists out of people, but a society is not a multiplication of persons. Designing for a society is therefore complex, especially since ‘society’ is a scalable concept.

On top of that, every ‘society’ demands a different approach: that is why you can’t simply copy processes. The mystery of complexity and the need for innovative thinking trigger me to explore the challenges of Social Design. I see it as an opportunity to bring this complexity to daylight and to offer opportunities to improve social situations. By doing so I can create what I believe Social Design describes best: ‘Design that gives you a warm feeling’.