Study association Lucid

Board Year

For the academic year 2015-2016 I have been the Commissioner of External Affairs of study association Industrial Design Lucid. As the Commissioner of External Affairs I took responsibility for the financial income of the association and the facilitation of career oriented activities.

I collaborated intensely with an ambitious group of people that complements each other’s character and qualities and all strive towards the same main goals. This setting created rest and stability which made it possible for me to focus on my own development. Perhaps this is even the major thing I learnt; not always to please but to do what is beneficial for me. My function as Commissioner of External Affairs also attributed to this change of attitude, since a significant part of my job was negotiating. During the negotiations and conversations I had with a lot of different companies, I learnt a lot about (professional) communication.

I had to adapt my vision on assumptions, since I experienced these can be useful as a preparation, as long as you focus on verifying and adapting them to the situation. In this process I learnt to listen in between the lines and translate this into what not had been said. This skill supported me in my role as a mediator, even as my developed skills in abstracting situations and looking at the bigger picture.

Pierre Lévy
You had 6 clear and relevant goals for your development to be challenged during this board year. All six points are nicely addressed in your showcase, and based on these goals you have brought clear evidences of your development as a designer, which go beyond what you seem to expect in your PDP.


I participated in multiple committees in various roles: chairman, treasurer, script responsible, board responsible, acquisition – been there, done that! Like I said, organizing is in my nature, which makes it both fun and educational to conceptualize and execute events. But what triggers me most is the creation of opportunities, to make sure that there is a benefit for all involved stakeholders: the win-win. It is much fun to be in a team with all intrinsically motivated students and I think many are amazed by the level of professionality we can achieve together.

Cindy van den Bremen
Due to her year at the Lucid Board, Danielle is clearly capable of organising and planning, not only her work but e.g. also events. She was a great assistant during the hectic times when we received lots of different groups and people at the DDW, and the people from Woonbedrijf could address her for questions on things as well. (…) Lot of my interns in the past have passively taken notice of my extended email conversations, but Danielle actually anticipated on them. Resulting in the responsible role she took in taking charge in building up the DDW expo when I was sick. I would not have trusted everyone for this, Danielle knew exactly when to double check things with me, but we were always on the same line.

Design Cases


Lucid’s third Lustrum was celebrated with Robowars: a 24-hour hackathon to build robots that battled against each other in the arena. I was very curious and motivated to participate in this and learn from my fellow students, especially about coding, electronics & mechanics. Within the team I was obviously the least experienced one in these areas, but this actually made my participation quite valuable – I wasn’t restricted to the usual applications of tools and materials and could therefore deliver fresh input for the concept development.

Gonzo Design

During Lucid’s End of the Year Trip to Russia, Finland and Sweden we visited several design studios and institutions. In St Petersburg we were challenged by Gonzo Design in a three day design case to design an identity for the area ‘Ligovsky 50’. Right next to the mall, Ligovsky seems deserted, hidden and spatial. We converted these observations into making Ligovsky a hidden gem, in which discovery is stimulated. We presented the results of these to the Consulate and the St. Petersburg State Polytechnical University.

Gemeente Eindhoven

I participated in the Bootcamp we organized for the Municipality of Eindhoven. I experienced the presence of experts in this process of system design as very valuable, so we could verify our assumptions about the bigger picture. Especially the presentation of Philémonne Jaasma inspired me. I aspire the designs she made to collect and visualize feedback from residents, without judging these opinions. Moreover, she tried to design the process in such a way that her own opinion would not be too visible, so that her role would rather be facilitating than determining the process. I would like to see myself taking a similar role in future design projects.

Education Hackathon

I participated in a hackathon about the education of the future, hosted by Accenture. In a team of Hipsters, Hackers & Hustlers I represented the Hipster category and worked on the front-end development of our educational system of the future. This system focused on the relation between topics and modules, rather than methods and orders.

Six Fingers

In a design case for Six Fingers I gained experience with branchmarking. Instead of re-inventing the wheel again and again, they combine successes from other branches in a creative process to reach true innovations. We proposed new business strategies to one of their big clients (confidential). To me this was my first design case, where I could experience a great value of Industrial Designers: we adapt very fast, think out of the box, iterate, concretize and communicate the essence within a short amount of time.


Visual Thinking

I actually participated in the visual thinking workshop, by Jongens van de Tekeningen, twice. One time as a first year student, the second time as an intern at CvdBremen. During this second workshop I was more focussed on the message I wanted to bring across and I sketched a scenario for Capsters’ story. Later on I developed this into an animation video which is now used on all Capsters’ social media channels and broadcasted worldwide on Islam Channel on April 13th 2017.

System- & Paradox Thinking

I attended a workshop about system- & paradox thinking at Namahn in Brussels. First we drew a System Map, in which we identified the related variables and their relations. By doing so we created a language that we all understood. System thinking helped us to reveal design opportunities that can contribute to the solution of complex societal problems. The moment that I find the right spot in the system, and from there on form a strategy for the rest of the project, is my absolute favourite moment in the design process: system thinking helps me to get to that point.

As my role in the design process is often the mediator, I often try to look for consensus inside a group of disagreeing people. I believe paradox thinking is a suitable tool to support finding this consensus, since it makes the qualities of the extremes more concrete and visible. This helps to recognize and communicate the value of each extreme and to form solid arguments for the consensus.

Business Model You

I participated in the Business Model YOU workshop by Camilla van den Boom. I recognized something in Camilla that I aspire, namely decisiveness. She quickly mentioned the quote “hope is not a strategy”, and although this was not the main point she wanted to make, these five words got printed in my memory. To me this workshop emphasized the importance of other people (e.g. helpers and customers) that are incorporated into your personal business model: I is not alone in Identity.


Over the years I participated in several workshops which attributed to my design competence in various ways. To provide a quick overview:

  • Getting started with Electronics and Arduino by Jan Rouvroye, Herman Aartsen and Geert van den Boomen
  • How to make your showcase/HTML by Björn Schulpen
  • Quick & Dirty Prototyping by Katrien Ploegmakers and Saskia Bakker
  • Adobe Illustrator by Mitchell Jacobs
  • Adobe InDesign by Mitchell Jacobs
  • Basic Electronics by Annemiek Veldhuis
  • Javascript by Pim Knops
  • Front-End by Björn Schulpen
  • Lighting Design by Ewelina Schraven
  • Reflecting & Evidence by Jan-Derk Bakker
  • Digital Sketching by Edwin Wallet
  • Community Design by Simon à Campo
  • Cardboard Modeling by Joep Frens

Work experience

Prototyping Workshop Social Domain

I got invited to help facilitating a prototyping workshop, hosted by Design2Gather, for a group of directors Social Domain of all different municipalities. I guided three of these directors into concretizing their ideas into communicative prototypes – one prototype focussed on testing, one prototype focussed on communicating. In the aftermovie Andrea and Desiree, both part of my group, share their experiences of the workshop and my role in this (starting 1:10).

Desiree Curfs (Dutch)
Het is onwijs leuk om te zien dat je een idee in je hoofd hebt en vandaag meteen al een product hebt. En zo snel, en zo concreet! Ik heb helemaal geen verstand van technologiën, etc. Dat is wel leuk, dat iemand anders je de goede vragen stelt. Dus de grootste uitdaging is om het slim, toegankelijk te maken, en niet in allerlei wollige dingen te blijven hangen.

Student Assistant

In my second year I facilitated several sessions with fellow students to discuss the competency model of our education. I felt the need myself to concretize these and I recognized this need at others too. I discussed this with Migchiel van Diggelen and Mark de Graaf as well and we brainstormed about possible implementation of this concept into the Bachelor program and/or assessor procedures. After this Migchiel asked me to become his student assistant and together with Renee Noortman I did research on assessment rubrics. After that I assisted in analyzing feedback systems for our educational program. These analyses helped as a foundation for developing Feedback.Camp. Later on I also analysed Feedback.Camp in relation to Canvas, the new feedback/assesment platform that had been introduced to our faculty.

Migchiel van Diggelen
The request of Danielle, the impression Danielle makes during the conversation with Mark de Graaf and me, and the answers Danielle provides during our conversation demonstrate a high level of self-directedness and pro-activeness. Also, it shows that she takes important initiatives and that she is placing her initiatives in the bigger context of the quality of our Educational Program. To me, Danielle comes across as one of those serious and engaged (self-directed) students.