Design with and for multiple stakeholders

During this course I got introduced to several theories and tools that I find useful in the context I wish to design for (multistakeholder context), such as the value framework or the board of innovation. I also learnt that some of these tools are rather intro- or outro focussed. Within the team I took upon me the role of the connector. I tried to look at the tools from a more abstract level, question our theories and look at how the different models relate to each other. Overall I had a quite critical attitude, especially relating to assumptions regarding the company. The reason I am quite firm in my expression towards assumptions is partly because this is in line with my believes as a designer [too many opinions are based on assumptions], but also because of the experiences from my internship.

Intercultural Awareness

Understanding different dimensions of culture helped me to get a better grip on the norms and values of other cultures. These form the deeper layer of a culture, while it is mostly the practices that you see as a foreigner. Intercultural Awareness therefore sharpened my vision and way of working: I focus on understanding the context I am designing for and respect that I can’t simply change perspectives – at least you first have to understand the origin of their current perspective. Next to that, the importance of context is underlined in marketing: cultural values can make or break a product in a different context.

Cindy van den Bremen
Very original way of presenting your dimension in the Intercultural Oprahwareness show. Best format of presentation so far for this assignment over all these years, big compliments on the teamwork and creating this concept. Very eager to learn, enthusiastic and critical, high standards on herself and others, put a lot of extra time in this assignment but really showed great results of that!

Exploratory Sketching

Thanks to this course I got more confidence in my sketching skills. I learnt useful tips, tricks and techniques, such as adding texts and the value of contrast. Also I learnt that there are two general sketch mindsets: an exploratory and a communicative one. However, I was not completely satisfied with my own learning experience. Although I think I absorbed to the max, I believe I didn’t practice enough at home. I regret this very much, since I think more feedback from the assignor would have been very useful.

Martijn van der Wiel
Your reflection provides valuable and clear insight on most of the various techniques that were offered and the way you have personalized them. You demonstrate a good understanding of the assignments goals and it's basic principles and values. I agree with the notion that you need to put in more effort before you will be able to start using the various techniques effectively in your next design project.

From Idea to Concept

Throughout the course we focused on research, idea generation and communication. I found out that it is useful to switch perspectives while approaching the same opportunity, because this made our ideas more diverse. Clustering also helped us to check how different our ideas actually were. I applied the concept mapping from the Co-creation course - because of this we were all sure that we were talking about the same topic and at the same level. Also, by having a definition of every phase (i.e. opportunity, idea, concept), we set certain rules and boundaries. In this way it was possible for us to check in which stage we were working and what our next steps had to be to reach the next step. This gave me better insight and awareness of our design process.

Pierre Lévy
Great job on the poster, a great improvement in comparison to the intermediate concept. You took the feedback we gave you very constructively and it clearly helped you in your further development. In this assignment you learned many techniques, as described above (...) They were there, you just need to see them.


This elective really broadened my horizon. Whereas I was first focused on designing products, Co-creation introduced me to designing systems and services. I realized that you not only can create value for the users, but you can also create value with users. Also I got insight in the way you set up business models: you can either take decisions and reflect upon the consequences, or look at what consequences you want to achieve and consequently find out which decisions you have to take. Furthermore I got introduced to making concept maps, which helped me to define and concretize concepts and create a common language.

Sander Mulder
Your definitions of 'co-creation' and 'co-design' are adequate. The smart part is in the accompanying text where you think through what it would imply if you leave out the user. This is a demonstration of systemic thinking and tackles the core of the assignment. Very strong way of defining.

Creative Programming

Eat the frog first! Since programming was my frog, I took Creative Programming as my first elective to understand the basics of programming. Within this course I made both static and interactive sketches. I learnt that programming is not only about writing codes; it is also about writing them in a structured and explanatory way.

Peter Peters
Your approach towards learning programming was ok, you tried hard. Your plan to continue programming by yourself shows a good attitude.

Minor in Education

I participated in Educational Pedagogy courses (e.g. EN1X0, EA2X0, EA0X0) and did an orientating internship at a high school for a Minor in Education at the Eindhoven School of Education. Ever since I was young, education had my interest. I esteem education will be a part of my future, but it is still open in which capacity that will be. For now I would say that I like to guide groups: I like to concretize topics and to challenge others to gain insight in certain concepts. I experienced that in the context of high school education, I can make a difference with my creativity and open mind. I can apply the skills I developed in front of the class room in other contexts too, for example when organizing co-design workshops. The most relevant skills I improved during my Minor are speaking in front of a group, structuring and communicating relatively complex concepts and keeping overview and order.

Maartje Swinkels (Dutch)
Mooi: gerichtheid op leren en motiveren van leerlingen.
Lesley de Putter-Smits (Dutch)
Je houding is goed, je bent overtuigend aanwezig.
Hugh Salimans (Dutch)
Sommige mensen zijn voor het onderwijs gemaakt. Jij bent er zo een. Leerlingen hebben het gevoel dat ze iets kunnen leren bij jou.

USE: Human in Technology

I attended the USE learning line Human in Technology, with a specialization in behavioural and social theories of human technology interaction. I chose this course because of my interest in user centred design and psychology in general.

In the first course (0HSUC0) the focus laid on empathy, which attributed to my vision and identity as a designer. In my opinion, way too many decisions are based upon assumptions nowadays. Due to this course it was shown that emphasizing with the users and perceiving their behaviour gives great insights and can form a good base for setting design requirements and opportunities.

The second course (0HAUB0) focused on several psychological phenomena and the online behaviour of groups. I found it very interesting to learn about psychological effects, and how small changes can have a huge influence on a process.

During my course User Experience for Intelligent Systems (0HEUB0) I gained experience in how to achieve data, how to convert this data into a system and how to let the user interact with this system.

The last course (0HSUB0) focused on persuasive technologies. Thanks to this course I could see added value in hard data, but to me this value is mainly located in the area of certainty, argumentation and visualization. I namely strive towards personal contact with my users in order to emphasize with them, and therefore long for soft data too.

Basic courses

The five Basic Courses from the TU/e Bachelor College (e.g. Modeling from scratch (0LDB0), USE basis: Ethics and history of technology (0SAB0), Calculus (2WAB0), Applied Physics (3NAB0), Basisvak Design(7NXB0)) provided me with a technological fundament. Next to that, I got experience in multidisciplinary teamwork, which was very beneficial to my development. It helped to position myself as a designer in a technological environment, becoming more aware of my added values, such as planning, conceptualizing, design thinking, visualizing and communicating.